The Marketing Manager will provide excellent customer service to the residents, families, employees, and guests. Major responsibilities include planning, implementing, and managing our overall success of marketing strategies. Also, the Marketing Manager will provide support to the AVP of Admissions & Marketing initiatives as they relate to occupancy and recruitment goals for WSL.
RESPONSIBILITIESAND MAJOR DUTIES
Marketing & Community Outreach Support
- Mission-Driven Marketing Strategies:
- Align marketing strategies with our mission and goals.
- Partnering with team to develop campaigns that communicate the impact of our community on the well-being of individuals and the community.
- Partnering with Coordinator to create and/or coordinate all marketing materials, collaterals, advertising, web and social media presence to effectively promote the community’s location, features and amenities and best highlight the team’s clinical care capabilities, enrichment experiences, memory care support, wonderful dining and overall life at WSL.
- Digital Marketing
- In coordination with the team, utilize digital marketing strategies, including social media to amplify our message and reach a broader audience.
- Responsible for our platforms such as Wordpress, Google Ads, etc.
- Liaison for any outside agencies.
- Community Engagement & Events:
- Represents the community and increases awareness through participation in outside events, professional groups, and community involvement.
- Plan and execute campaigns to foster community engagement and participation.
- Collaborate with healthcare professionals, partner organizations and local authorities to amplify the impact of our organization.
- Build and maintain relationships with key stakeholders to enhance the community’s access to healthcare resources.
- In collaboration with Coordinator, leading and organizing all in-house events and fundraising efforts.
Admissions Support
- Support the AVP of Marketing and Admissions with prospective resident tours as necessary.
- Provides excellent customer service when working with residents, families and prospects by following through with timely, professional communication and completion of duties during the inquiry, pre-admission and move in process as needed.
- Become knowledgeable about the WSL's service, capabilities, and current room availability.
- Attend weekly admissions meetings as needed with Community Development and Health Resources to review prospective applicants and the status of existing residents.
- Responsible for oversight of the Marketing & Admissions Coordinator.
- The expectation for this position is that it will be considered onsite, however, remote options are available in certain circumstances.
- Other duties as assigned.
EDUCATION AND EXPERIENCE
Bachelor’s degree with preference in area of Marketing or Business Communications, 3 years of experience in a customer service position related to healthcare; fundraising event experience preferred.
Preference will be given to those with experience in the area of senior care and are able to show success in project management and the ability to build positive customer service relationships.
Benefits: We compensate our staff with competitive salaries and many other benefits, including:
- Generous PTO Time
- High staff-to-residents ratio
- Medical, dental and vision insurance
- 401K savings plan with employer 4% match contribution after one year
- Life insurance coverage
- Short- and long-term disability coverage
- Flexible spending and dependent care accounts
- Employee development and education reimbursement assistance
- Employee assistance program
- Free employee meals
- Referral bonus program
- Monthly staff appreciation events
- Surprise rewards throughout the year
Contingencies: All offers of employment are contingent on successfully passing a pre-employment screening, which includes a criminal background check and drug test.
